Our task is to promote a new loyalty program and encourage sign-ups… but we don’t know what the details of the program are. Let’s take a look at our challenges and successes of the week. This week, we were down to the wire for our practice pitch. I am excited to head into my senior year of college and catch up with my friends. I’m looking forward to the nice, cool weather! Summer is great, but nothing beats sweater weather! I am looking forward to changing my fall wardrobe love fall fashion I look forward to starting my senior year and making more memories with my friends! I am looking forward to the return of pumpkin spice lattes this fall What are you looking forward to this fall? While I struggled with the campaign at first, I pushed through and created meaningful work for the PMPs! I liked pushing the envelope with creative ideas and I think the work turned out great! As for Bayer PMPH, the challenge turned out to be rewarding. I loved Greenridge Farm because I personally love writing from a playful tone of voice. I’m definitely learned a lot from both and had a great experience at the HLK Launchpad Internship. One that speaks both to the strength of an existing, large brand and our creative insight. Working on Bayer PMPH was a great experience in finding the right direction. I think Greenridge Farm appealed more to my creative brain, pushing us to come up with unique campaign concepts. My favorite was Greenridge Farm, who doesn't love talking about food haha My favorite has to be Greenridge Farm because the audience was more relatable than PMPH, and we also had a bit more room for creative concepts and partnerships!x It was so fun to creatively come up with new ideas for a new campaign:) My favorite brand to work on is Greenridge Farm. What was your favorite brand to work on: Greenridge Farm or Bayer PMPH? It will be strange not meeting with my mentor, Jamie, every day! I will miss my fellow interns and hope our paths cross in the future. I will miss the collaboration and chance to share my ideas with people high up in the industry. Even though I didn’t make it in as much as I’d have liked to, the HLK office space is very cool and the employees are so helpful and welcoming. I’ll really miss the collaborative brainstorms and being able to go into the office. I will miss logging on to zoom seeing the beautiful faces of my teammates and HLK team! I loved working with them and my mentor Kendall has been super helpful and welcoming and I felt really lucky to have met them through this program! Something that I will miss is talking to my fellow Saterns and mentor. Something I will miss from the past six weeks is using Slack and waking up early! What is something you will miss from the past six weeks? Partnering with the art director, Joerdan, allowed me to practice creative communication. I learned so much about writing as well as what the other positions do. My biggest takeaway is I LOVE WRITING!!! I have never written so much every day and I know this is the career I was to pursue now. I really enjoyed learning from my mentor and working with the fellow interns to find out what makes a successful pitch deck and creating our own. I learned a lot about myself during this internship and what I could improve on but the biggest takeaway is that you can never learn too much, no such thing! We are all constant learners.Īll the research and revisions that it takes to put together a presentation. I learned that planning is not only presenting what you found about the audience but also telling the story of them, which is something that I found super interesting! My biggest takeaway was that I learned how to tell a story through strategic planning and found out that I really like this position and would consider it as my future career. Good communication results in good team work and an overall successful campaign! My biggest takeaway from the HLK Launchpad program is how important communication is in the advertising industry. What’s your biggest takeaway from the HLK Launchpad program? Get the inside scoop on how HLK impacted us. We learned A TON including how agency life runs, presenting, addressing feedback, and giving 100% of our energy. Shoutout to the Saterns: Angel Macaalay, Cindy Chou, Tayla Whitley, Joerdan Carney, Grace Newlin, and Caroline Mansfield who completed two outstanding campaigns. Six weeks blasted by at the HLK Launchpad Internship.
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